Optimization
Have a website created
Why websites should be created by experts
When I have helped someone to become self-employed and they have received the start-up grant, the same question always comes up: “What do I do next?”
And my answer to this is almost always the same: “You need a website!” This is exactly where new founders often encounter their first hurdle. After all, anyone starting their own business in a traditional trade (e.g. tax consultant, construction company, painter) usually has no idea about servers, domains, page builders and the like. In this case, it’s smart to give the work to an expert…
Bruno Schäfer
Tasks of a professional website
In today’s digital world, the website is the figurehead of every company. Even in times of social media, customers – especially in B2B – make contact via the website. Your website must therefore take on several tasks:
- it makes you and your company visible
- it represents your company as a digital business card
- Accordingly, it must look professional
- to generate customers, it must both convince the visitor and be technically well set up to be found in search engines
- it must be expandable so that you can publish content and update your offering
- It should also be compliant with data protection
- and protected from cyber attacks
Like many things in entrepreneurship, creating a website looks like a quick thing from the outside, but turns out to be a big challenge. DIY providers such as Wix, Jimdo and co can be tempting, but they quickly reach their limits.
Advantages of professional website creation
The decision to commission an expert to create your website with a comprehensive website system such as WordPress or Webflow has numerous advantages. In contrast to modular systems, this CMS offers flexibility and expandability. A professional can take full advantage of the powerful features of WordPress to create a customized, scalable and secure website.
You get a website that is tailored exactly to your needs, with the option to develop and customize it over time without running into the limitations of a modular system.
An expert not only brings technical know-how and experience, but also understands how to design a website that appeals to and retains your target audience. You benefit from a professionally designed, user-friendly and SEO-optimized website that not only looks good, but also works.
What will this expertise ultimately bring you?
Speed and efficiency:
While construction kits promise a quick solution, in reality they are often time-consuming and limiting. An expert can build your website efficiently and with future requirements in mind. The time you lose doing it yourself could be invested in growing your business instead.
Avoid opportunity costs:
Every hour you spend building your website is an hour less spent on customer acquisition, strategy development, order fulfillment, and building your team. By leaving website development to a professional, you can focus on what you do best – driving your business forward. Unless you want to work as a website freelancer, building your website is a task you should hand over quickly.
Minimize errors:
When setting up domains, hosting, performance and security, amateurs often make rookie mistakes, even with modular systems. Experienced freelancers and agencies have already made these mistakes and have learned to avoid them. This experience will save you time, money and unnecessary stress.
