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How to successfully set up a company in Germany and apply for funding: A guide.

The path to setting up a business

Almost all of our services take place before, during and shortly after a company is founded. This is why business start-ups are one of our core consulting services.

Starting your own business in Germany is an exciting venture, but it also requires careful preparation. The good news is that Germany offers a favorable environment for start-ups, with a strong economy, a stable market and a variety of support options, including the start-up grant from the Federal Employment Agency. This article is a step-by-step guide on how to successfully start a business in Germany, taking advantage of the potential benefits of funding.

Bruno6

Bruno Schäfer

Management consultant | Self-employment COACH | Business graduate

Are you determined to start your own business, but feel overwhelmed by all the processes, details and documents?

Step 1:

The business idea

The basis of every successful business start-up is a solid business idea. Start by analyzing your interests and skills and consider which products or services are in demand on the market. A detailed market analysis can help you to better understand the needs of your target group.

Step 2:

The choice of legal form

Choosing the right legal form is an important step. There are various options available in Germany, including sole proprietorships, limited liability companies (GmbH), stock corporations (AG) and many more. Each legal form has its own advantages and disadvantages, so it is advisable to seek expert advice in good time.

The legal aspects of setting up a business in Germany

If you have decided to start your own business, it is important to understand the legal aspects. In this section, we explain the different legal forms for companies in Germany and the associated requirements.

In Germany, you can set up your company in various legal forms.

For more information on the different legal forms in Germany please here click here.

  • Sole proprietorship: This is the simplest form of business start-up where you are solely responsible. There are no minimum capital requirements, but you are personally liable for the company’s debts.
  • Limited liability company (GmbH): The GmbH is a frequently chosen legal form that offers limited liability. You must raise share capital and can have shareholders.
  • Public limited company (AG): The formation of an AG requires a higher minimum capital and is often suitable for larger companies. The shares can be publicly traded.
  • Conversion into a GmbH & Co. KG: This option can be advantageous for smaller companies, as it offers both the limited liability of a GmbH and the tax advantages of a limited partnership (KG).
Step 3:

Clarify legal requirements

When setting up your company, you must also observe the legal regulations and requirements. This includes registering with the trade office, obtaining the necessary licenses and permits and registering for taxes and social security.

It is advisable to seek professional support from a lawyer or tax advisor in good time to ensure that you meet all legal requirements and set up your company in a secure manner.

The collaboration with Mr. Schäfer exceeded my expectations. He was always ready to advise, coach and support me. When I had a question, he was always quick to respond and had time for a video call. After connecting with Mr. Schäfer, I no longer felt alone with my first business model. [...]
Paul McGimpsey
5/5
Step 4:

Financing your business start-up

Financing is a crucial aspect of starting a business in Germany. There are various ways in which you can finance your project:

1. personal savings: Many founders use their own savings to start their business. This is a simple method, but often requires significant financial sacrifice.

2. loans: Banks and financial institutions offer various types of loans for start-ups. These include business loans, microloans and development loans.

3. funding: In Germany, there are a variety of funding options for start-ups. One particularly important option is the start-up grant from the Federal Employment Agency. This grant can help you cover your living costs during the initial phase of your business. To apply for the start-up grant, you must meet certain requirements, such as being unemployed or self-employed.

4. business angels and investors: You can also look for private investors or business angels who would like to invest in your company. These investors not only bring capital, but often also valuable experience and contacts.

When it comes to financing, it is important to create a clear financial plan and carefully consider the various options. A solid business plan that outlines your financial projections and needs is crucial to attracting investors or obtaining loans.

Step 5:

Business plan and corporate financing

A well-thought-out business plan is a key to success when starting a business. In this section, you will learn how to create your business plan and how to manage your business finances:

Create a business plan:

  • Your business plan should contain a clear vision for your company, your goals, your target group and your products or services.
  • It is important to create realistic financial projections to assess the profitability of your business.
  • Your business plan is not only for internal orientation, but can also be helpful when acquiring investors or applying for loans.

Manage company finances:

  • Proper bookkeeping is essential to maintain a clear overview of income and expenditure.
  • Remember to take taxes and social security contributions into account to avoid any nasty surprises.
  • Consider using accounting software or the support of an accountant to make financial management easier.
Step 7:

Support and resources for start-ups

You can find support and resources for your start-up in Germany:

  • Business incubators and networks: There are numerous business incubators and networks in Germany that offer resources, training and mentoring programs.
  • Counseling services: Consider using professional counseling services to address legal and financial issues.
  • Funding programs: Research the various support programs at federal and state level that have been developed specifically for start-ups.
  • Online resources: The internet offers a wealth of information and resources for start-ups, including business guides, checklists and online courses.

Summary

Starting a business in Germany requires thorough planning, commitment and a willingness to take on challenges. With this guide and the resources available, you are well equipped to embark on the path to self-employment. Take advantage of the support available to you and don’t forget to pursue your dream. Good luck with your business start-up in Germany!

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